Reformation Collaboration Invites Consumers to Explore TENCEL™

There is a lot to love about Reformation. The luxe label has had sustainability as part of its ethos from the start, but it has ramped up these efforts with a “climate-positive” goal for 2025.

At Lenzing, we are proud to be one of Reformation’s sustainable material suppliers, and we’re always excited to see how the brand is using TENCEL™ Lyocell in tops, dresses, pants and—of course—denim.

In our first 360-degree co-branding campaign with Reformation, we are teaming with the brand to bring greater consumer awareness to TENCEL™. The omnichannel collaboration will span digital and in-store placements and influencer engagements.

Read more on Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.

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